It is as true that innovation is not without some risk as it is that the presentation of design awards must have a certain component of innovation.
The Barcelona design studio of Morgui-Sunico has had the courage and the imagination to combine these two premises and to give them shape.
For the past 9 years, the Department of Territory and Sustainability of the Government of Catalonia (the Generalitat), together with the Catalan Waste Agency, have been organising the Catalonia Ecodesign Awards. Under this umbrella, the initiatives of companies and designers that best combine the concepts of design and sustainability are honoured. In order to give visibility to the winners, a touring exhibition is organised to display the details of each one of the prize-winning initiatives.
For this exhibition, the Ferran Morgui studio and his team were given two premises on which to organise the exhibition for the prize-winning projects:
- Environmental vision and reusability of the exhibition media and
- Modular adaptability to the various spaces where the exhibition will be held.
The idea and the solution:
For this they were inspired by the bales/bundles of plastic that are piled high in recycling plants. These bales, often of different colours, are compacted and bound to give them a shape that allows them to be stacked and handled with ease.
The inflatable modules have been designed based on this iconic image, one that perfectly meets the initial design brief and which manages to fill the exhibition space in an elegant and exceptionally original way. The modules have been arranged in two sizes that visually indicate the winner and the finalists and with a colour code that identifies each of the five competition categories.
The inflatable modules are made using airtight technology (they do not require a motor to stay inflated) and are stabilised using a wooden base. The straps of different colours that “tie” each of the volumes serve to control the typical deformation of an inflatable and also visually codify the 5 categories of awards.
The first staging of this exhibition was seen in the Palau Robert exhibition hall in Barcelona from 20th October to 19th November.